Us email marketers love analysing the look and feel of email campaigns. Colours, fonts and image placements all get our attention. So why would anyone want to create a plain text version? In this blog, we’re going to give plain text emails the attention they deserve, discussing why they are relevant and how you can The post Why You Should Create Text Versions of Your Email Campaigns appeared first on Campaignmaster.

You’ve probably heard of AB testing in email marketing, but have you heard of A, B, C, D and E testing? Well with Campaignmaster you can create five different versions of your email and test to see which version works best and resonates with your audience. Small changes can have a significant impact on the The post Email Split Testing appeared first on Campaignmaster.

Cyber Essentials is a Government-backed, industry-supported scheme to help organisations protect themselves against common online threats. In the UK over 30,000 Cyber Essential certificates have been awarded to businesses and organisations and Campaignmaster are extremely proud to be one of them. Cyber security refers to protecting systems connected to the internet from threats in cyberspace, The post Cyber Essentials Certification appeared first on Campaignmaster.

SSL stands for Secure Sockets Layer and is a standard technology for keeping an internet connection secure, whilst also safeguarding any data that is being transmitted between two systems. In this blog, we are going to look into SSL in detail, outlining how it works and why it is important in email marketing. What is The post What are SSL Certificates? appeared first on Campaignmaster.

We created this guide to help email marketers understand some regularly used email marketing terminology. Soft opt in, versus a regular opt in, hard bounce versus soft bounce – it’s not surprising if you’re confused! This guide is not just relevant to our platform, but industry wide. Opt InThis is when a recipient has taken The post Terminology Guide for Email Marketers appeared first on Campaignmaster.