When it comes to designing and building your email campaigns, you undoubtedly spend the majority of the time thinking about the body of the email and what you want the main message to convey – and rightly so. However, it’s important to take time and focus energy on the other key, structural component of your The post Email Footers and Why They Matter appeared first on Campaignmaster.

Professional email marketing is different to sending standard emails. Mass emails have to jump through quite a few hoops and hurdles and it all starts with leaving one server and meeting their gate keeper – the receiving server. Then, they have to pass the email spam checkers (looking at your Mimecast, Barracuda and others!) and The post How to Avoid Spam Folders appeared first on Campaignmaster.

Us email marketers love analysing the look and feel of email campaigns. Colours, fonts and image placements all get our attention. So why would anyone want to create a plain text version? In this blog, we’re going to give plain text emails the attention they deserve, discussing why they are relevant and how you can The post Why You Should Create Text Versions of Your Email Campaigns appeared first on Campaignmaster.

You’ve probably heard of AB testing in email marketing, but have you heard of A, B, C, D and E testing? Well with Campaignmaster you can create five different versions of your email and test to see which version works best and resonates with your audience. Small changes can have a significant impact on the The post Email Split Testing appeared first on Campaignmaster.

Cyber Essentials is a Government-backed, industry-supported scheme to help organisations protect themselves against common online threats. In the UK over 30,000 Cyber Essential certificates have been awarded to businesses and organisations and Campaignmaster are extremely proud to be one of them. Cyber security refers to protecting systems connected to the internet from threats in cyberspace, The post Cyber Essentials Certification appeared first on Campaignmaster.