Designing Emails

Email Marketing Guides

Campaignmaster Campaignmaster’s Digital Guide to Email Marketing

  • Greylisting
    by Ameeta on May 14, 2021 at 3:57 pm

    You may have read our recent blog on blacklisting, but do you know what greylisting is? Greylisting (like blacklisting) is a popular technique for blocking spam emails. Blacklisting relies heavily on automated computer programs that programmatically analyse email traffic, to determine the probability of messages being spammy. These programs/bots aren’t perfect and can make mistakes, The post Greylisting appeared first on Campaignmaster.

  • Forward to a Friend
    by Aran on April 27, 2021 at 1:30 pm

    When it comes to email marketing we talk about best practise and what you should and shouldn’t include in the content. One important link that is quite underestimated in our opinion, is the Forward to A Friend link. Perhaps not considered so important as people can just forward emails directly right?  Yes, you can but The post Forward to a Friend appeared first on Campaignmaster.

  • What is Blacklisting?
    by Ameeta on March 24, 2021 at 11:15 am

    Blacklisting Blacklisting can be one of the most common reasons behind deliverability issues and by extension, poor open rates. In many ways’ blacklists are a very important component of the email ecosystem; they keep track of spammers and stop them from sending unsolicited emails to users across the web. However, sometimes legitimate marketers can end The post What is Blacklisting? appeared first on Campaignmaster.

  • Designing Emails for Visually Impaired Recipients
    by Ceren on February 17, 2021 at 4:05 pm

    According to the World Health Organisation (WHO), there are at least 2.2 billion people globally who have a visual impairment or blindness. The Royal National Institute of Blind People (RNIB) state around 350,000 people are registered blind or partially sighted in the UK. These people are able to use computers and read emails with the The post Designing Emails for Visually Impaired Recipients appeared first on Campaignmaster.

  • Do You Know Your Icons?
    by Ameeta on January 22, 2021 at 3:05 pm

    We’re certain that a lot of us have been helping friends and relatives on how to use smart phones and other digital devices during these times when we have not been able to meet each other in person. So, we created a handy infographic that may be useful to mums, grandads and anyone else who The post Do You Know Your Icons? appeared first on Campaignmaster.

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