Designing Emails

Email Marketing Guides

Campaignmaster Campaignmaster’s Digital Guide to Email Marketing

  • When to Use and Not Use Auto Resend
    by Aran on July 27, 2021 at 8:54 am

    Despite the increasing popularity of social media, messengers and chat apps, e-mail has remained central to digital communications and continues to grow. In fact, a whopping 306.4 billion e-mails were estimated to have been sent and received each day in 2020 according to statista. With these facts in mind, we are discussing the subject of The post When to Use and Not Use Auto Resend appeared first on Campaignmaster.

  • Benefits of Using Campaignmaster’s Online Form Builders
    by Naiem on June 29, 2021 at 5:15 pm

    Online forms generate further engagement from email campaigns and can add more specifics to your existing database, enabling you to personalise your communications more effectively. With Campaignmaster, you can create a variety of online forms that can be used to grow your databases organically. They can also be used to capture ad-hoc data for events The post Benefits of Using Campaignmaster’s Online Form Builders appeared first on Campaignmaster.

  • Greylisting
    by Ameeta on May 14, 2021 at 3:57 pm

    You may have read our recent blog on blacklisting, but do you know what greylisting is? Greylisting (like blacklisting) is a popular technique for blocking spam emails. Blacklisting relies heavily on automated computer programs that programmatically analyse email traffic, to determine the probability of messages being spammy. These programs/bots aren’t perfect and can make mistakes, The post Greylisting appeared first on Campaignmaster.

  • Forward to a Friend
    by Aran on April 27, 2021 at 1:30 pm

    When it comes to email marketing we talk about best practise and what you should and shouldn’t include in the content. One important link that is quite underestimated in our opinion, is the Forward to A Friend link. Perhaps not considered so important as people can just forward emails directly right?  Yes, you can but The post Forward to a Friend appeared first on Campaignmaster.

  • What is Blacklisting?
    by Ameeta on March 24, 2021 at 11:15 am

    Blacklisting Blacklisting can be one of the most common reasons behind deliverability issues and by extension, poor open rates. In many ways’ blacklists are a very important component of the email ecosystem; they keep track of spammers and stop them from sending unsolicited emails to users across the web. However, sometimes legitimate marketers can end The post What is Blacklisting? appeared first on Campaignmaster.

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