Email Marketing Rules Your guide to understanding the best practices that lead to best executions for your brand.
- Optimizing Email Marketing Calls-to-Action: A 4-Point Planby Chad S. White on August 8, 2022 at 4:35 pm
Email marketers have historically paid a lot of attention to subject line testing, eager to drive higher open rates. But in the age of Mail Privacy Protection, where many opens are being obscured, it’s time for marketers to refocus some of their A/B testing zeal on calls-to-actions to drive much needed clicks…. The post Optimizing Email Marketing Calls-to-Action: A 4-Point Plan appeared first on Email Marketing Rules.
- Messaging during Recessions: 3 Opportunities for Marketersby Chad S. White on August 3, 2022 at 2:35 pm
Regardless of whether the US is technically in a recession already or not, the majority of Americans have been under increasing economic pressure for a while already due to the highest inflation in 40 years, which is dramatically eroding their purchasing power. Despite the fact that many of the forces driving inflation… The post Messaging during Recessions: 3 Opportunities for Marketers appeared first on Email Marketing Rules.
- The Last Word on July 2022by Chad S. White on August 1, 2022 at 5:16 pm
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Best Ways to Learn Email Marketing (rodriguezcommaj.com) Accessibility Report July 2022 (Email Markup Consortium) Email Flows for Every Industry (Mailmodo) 6 Best Practices for Using Animation in Email (Animately) Elon Musk… The post The Last Word on July 2022 appeared first on Email Marketing Rules.
- Loyalty Program KPIs: Measuring Health and Performanceby Chad S. White on July 18, 2022 at 3:12 pm
A loyalty program should work for its members as well as your company, says Oracle CrowdTwist Senior Strategist Carly Mathews. It’s a balancing act. And to measure how good of a balance you’re striking, you need to track a variety of key performance indicators. With Oracle CrowdTwist clients, we measure many metrics,… The post Loyalty Program KPIs: Measuring Health and Performance appeared first on Email Marketing Rules.
- Third Quarter 2022 Holiday Marketing Quarterlyby Chad S. White on July 14, 2022 at 8:30 pm
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during this critical time of the year. The third quarter is focused on the final prep for the start of… The post Third Quarter 2022 Holiday Marketing Quarterly appeared first on Email Marketing Rules.