Email Marketing Rules

Email Marketing Guides

Email Marketing Rules Your guide to understanding the best practices that lead to best executions for your brand.

  • Customer First Thinking Podcast: Email Still Rules
    by Chad S. White on May 16, 2022 at 12:28 pm

    Email marketing never seems to get the respect it deserves, yet consumers continue to prefer it over every other media channel, says Stephen Shaw, host of the Customer First Thinking Podcast. I could agree more. I recently joined him on his podcast, where we talked about how the future of email marketing… The post Customer First Thinking Podcast: Email Still Rules appeared first on Email Marketing Rules.

  • 7 Advanced Digital Marketing Metrics Most Brands Don’t Use, But Should
    by Chad S. White on May 11, 2022 at 6:32 pm

    Brands are increasingly recognizing metrics like email opens, web traffic, and social media likes for what they are—surface metrics that churn wildly and are directionally noisy. While it’s still important to track those high-level metrics, optimizing for them often doesn’t translate into deeper engagement. Indeed, sometimes maximizing those metrics leads marketers to… The post 7 Advanced Digital Marketing Metrics Most Brands Don’t Use, But Should appeared first on Email Marketing Rules.

  • Universal Control Groups: The Path to Digital Marketing Measurement Clarity
    by Chad S. White on May 9, 2022 at 4:55 pm

    If you truly want to know the impact your digital marketing campaigns are having, then compare the actions of people who get them to the actions of people who wanted to get them but didn’t. That’s the logic behind universal control groups, which is a measurement approach where you exclude a small… The post Universal Control Groups: The Path to Digital Marketing Measurement Clarity appeared first on Email Marketing Rules.

  • On-Demand Webinar: How to Transform Your Customer Experience with a CDP
    by Chad S. White on May 5, 2022 at 5:04 pm

    Brands are struggling with a myriad of forces, including disjointed omnichannel experiences, rapid consumer behavior changes, the sunsetting of third-party cookies, and Apple’s Mail Privacy Protection. Increasingly, they’re realizing that a big part of dealing with each of those challenges is to bring all their customer data together in one place—a customer… The post On-Demand Webinar: How to Transform Your Customer Experience with a CDP appeared first on Email Marketing Rules.

  • 5 Truths about Inactive Email Subscribers
    by Chad S. White on May 4, 2022 at 2:09 pm

    “Should you email inactive subscribers who haven’t opened or clicked any of your promotional emails in a long time?” That seemingly simple question is actually fraught with nuance and complexity. But it’s critical to have a clear answer because maintaining your email engagement levels is probably the biggest factor determining your email… The post 5 Truths about Inactive Email Subscribers appeared first on Email Marketing Rules.

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