Email Marketing Rules

Email Marketing Guides

Email Marketing Rules Your guide to understanding the best practices that lead to best executions for your brand.

  • How to Define Active Email Audiences as Opens Depreciate + Priorities for a Mail Privacy Protection World On-Demand Webinar
    by Chad S. White on November 22, 2021 at 1:27 pm

    Apple’s Mail Privacy Protection (MPP) will likely only be the first mailbox provider to flood marketers’ systems with fake opens, obscuring real ones. Welcome to the Age of Email Open Depreciation. Although far from perfect, opens were email marketers’ most frequent signal of engagement, generally clocking in at about eight times the… The post How to Define Active Email Audiences as Opens Depreciate + Priorities for a Mail Privacy Protection World On-Demand Webinar appeared first on Email Marketing Rules.

  • ZeroBounce: How to Make Your Holiday Emails Stand Out
    by Chad S. White on November 16, 2021 at 5:30 pm

    The holiday season can be overwhelming for email marketers. Most B2C marketers create and send considerably more campaigns and they’re full of worries. In addition to fearing that their increased email volumes will trigger spam filters, they worry about whether their emails will stand out in crowded holiday inboxes. To gather the… The post ZeroBounce: How to Make Your Holiday Emails Stand Out appeared first on Email Marketing Rules.

  • 5 Best Practices to Make Your Customer Experiences Truly Mobile-Friendly
    by Chad S. White on November 12, 2021 at 3:51 pm

    Nearly every site is now responsive, and most emails are, too. But just because a brand is using responsive design doesn’t mean that they’re providing a mobile-friendly experience. Responsive design functionality doesn’t take the place of mobile-friendly design principles. Brands need to use them both. Here are some easy-to-implement mobile-friendly best practices… The post 5 Best Practices to Make Your Customer Experiences Truly Mobile-Friendly appeared first on Email Marketing Rules.

  • Webbula: 2022 Email Marketing Predictions from the Email Experts
    by Chad S. White on November 9, 2021 at 8:38 pm

    While marketers are deep into holiday planning and execution, as soon as the holiday madness ends, marketers will shift to making new year preparations. To get a sense of where email marketing is headed in 2022, Webbula reached out to me and 10 other email marketing experts: Shmuel Hershberg, Shyn Media Komal… The post Webbula: 2022 Email Marketing Predictions from the Email Experts appeared first on Email Marketing Rules.

  • The Last Word on October 2021
    by Chad S. White on November 4, 2021 at 6:56 pm

    A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Trust Delusion: Consumers Have Less Faith in Brands Than Brands Think They Do (Email Insider) 8 Tips to Turn Subscribers into Loyalists (Only Influencers) Post-Purchase Emails: 12 Ways to Drive Customer… The post The Last Word on October 2021 appeared first on Email Marketing Rules.

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