Email Marketing Rules

Email Marketing Guides

Email Marketing Rules Your guide to understanding the best practices that lead to best executions for your brand.

  • Leadership & Fatherhood: An Inspiring Father’s Day Tribute
    by Chad S. White on June 17, 2024 at 5:41 pm

    As a father of three boys (12, 15, and 27), including one with special needs, fatherhood has been a defining influence on my life. So, I am thrilled to join some of the dads at Stripo in sharing how being a parent has influenced my leadership style. For me, being a dad… The post Leadership & Fatherhood: An Inspiring Father’s Day Tribute appeared first on Email Marketing Rules.

  • Things I’ve Read about Email Marketing that Are Simply Wrong
    by Chad S. White on June 14, 2024 at 1:50 pm

    The web has always been a dicey place to get email marketing advice. Too many people incorrectly think that email marketing hasn’t changed much over the years, so outdated information tends to get recirculated over and over and over. Based on the rise in factual inaccuracies I’ve been seeing in recent months,… The post Things I’ve Read about Email Marketing that Are Simply Wrong appeared first on Email Marketing Rules.

  • What Email Marketers Should Be Upset About
    by Chad S. White on June 10, 2024 at 4:45 pm

    There’s no shortage of things in email marketing to be irritated about. The lack of email coding standards, the inconsistent email rendering, the partial support for CSS-based interactivity, the partial support of AMP for email, inconsistent implementations of dark mode, how expensive BIMI VMCs are,… Marketers have also been perpetually frustrated by… The post What Email Marketers Should Be Upset About appeared first on Email Marketing Rules.

  • The Last Word on May 2024
    by Chad S. White on June 7, 2024 at 5:39 pm

    A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports RGE’s Dark Mode Collection (Really Good Emails) Accessibility Report 2024 (Email Markup Consortium) We Test Everything: Long vs. Short Copy (Alchemy Worx) Gmail App on Android Can Soon Summarize… The post The Last Word on May 2024 appeared first on Email Marketing Rules.

  • Evolving Your Account-Based Marketing Program [with on-demand webinar]
    by Chad S. White on June 3, 2024 at 9:01 pm

    Account-based marketing (ABM) is a marketing and sales approach that focuses on a small number of high-value accounts rather than trying to market to a huge number of potential customers across an entire industry. With this focus, brands then send these accounts highly tailored marketing content and sales outreach to close the… The post Evolving Your Account-Based Marketing Program [with on-demand webinar] appeared first on Email Marketing Rules.

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