Email Marketing Rules Your guide to understanding the best practices that lead to best executions for your brand.
- Webbula: If You Could Only Use 2 Email Metricsby Chad S. White on July 28, 2021 at 7:30 pm
As part of their Ask the Experts series of video interviews, Webbula asked: “If you could only use two email metrics, which two would you use?” I was happy to be among eight email experts selected to answer. I said return on investment (ROI) to help prove business justification, and subscriber lifetime… The post Webbula: If You Could Only Use 2 Email Metrics appeared first on Email Marketing Rules.
- How to Optimize Web Modals and Boost Visitor Engagementby Chad S. White on July 26, 2021 at 1:41 pm
Popups, popovers, slide-ins, lightboxes, and other web modals are powerful because they demand attention. However, when they demand too much attention too loudly or especially too often, they can be incredibly annoying. That can lead to an increase in site abandonment, and even keep consumers from returning if they anticipate being harassed… The post How to Optimize Web Modals and Boost Visitor Engagement appeared first on Email Marketing Rules.
- Drive Your Customer Loyalty Program with Automated Campaignsby Chad S. White on July 22, 2021 at 2:34 pm
Just like email subscribers have their own distinct lifecycle that’s separate from the overall customer lifecycle, loyalty program members do too. They’re acquired by loyalty programs, get onboarded, need engagement as well as reengagement, and eventually transition out, usually passively. Automated email, SMS, direct mail, and other marketing campaigns have a key… The post Drive Your Customer Loyalty Program with Automated Campaigns appeared first on Email Marketing Rules.
- The Advantages of Gender-Neutral Messagingby Chad S. White on July 20, 2021 at 1:10 pm
Gender-neutral marketing creates new possibilities for your customers, allowing them to view your products and services free of gender constraints. To put it plainly, gendered marketing reduces your addressable audience and alienates a growing number of consumers who prefer gender-neutral messaging, while gender-neutral marketing is more inclusive and more reflective of our… The post The Advantages of Gender-Neutral Messaging appeared first on Email Marketing Rules.
- Holiday Marketing Quarterly: Third Quarter 2021 Checklistby Chad S. White on July 19, 2021 at 5:26 pm
Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital… The post Holiday Marketing Quarterly: Third Quarter 2021 Checklist appeared first on Email Marketing Rules.