Email Marketing Rules

Email Marketing Guides

Email Marketing Rules Your guide to understanding the best practices that lead to best executions for your brand.

  • How to Simplify Your Martech Stack: 3 Approaches
    by Chad S. White on October 15, 2021 at 3:05 pm

    Marketing technology stacks are very complicated. Like credit-card-fine-print complicated or teen-brain complicated. With very few exceptions, the marketers I speak with are eager for greater simplification, says Clint Kaiser, Head of Analytic & Strategic Services at Oracle Marketing Consulting. They want to accomplish their marketing goals without having to navigate a spaghetti-works… The post How to Simplify Your Martech Stack: 3 Approaches appeared first on Email Marketing Rules.

  • Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges
    by Chad S. White on October 13, 2021 at 7:40 pm

    Email deliverability can feel out of your control. This is perhaps especially true of B2B brands, which have traditionally struggled with the mercurial spam filtering behaviors of corporate email servers and the IT overlords that control them. However, with Google Workspace and Outlook 365 making serious inroads into the corporate email market,… The post Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges appeared first on Email Marketing Rules.

  • Best Days to Send Email Marketing Campaigns This Holiday Season
    by Chad S. White on October 12, 2021 at 7:32 pm

    The big question on the minds of retailers and other B2C companies is: Will this holiday season look like 2020’s or will it resemble pre-pandemic 2019’s? Unfortunately, it’s looking increasingly like retailers will be facing a holiday season with some of the same challenges as last year, which will impact email marketing… The post Best Days to Send Email Marketing Campaigns This Holiday Season appeared first on Email Marketing Rules.

  • The Last Word on September 2021
    by Chad S. White on October 7, 2021 at 8:59 pm

    A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email for All report (Action Rocket and Beyond the Envelope) Skinny Santa: Salesforce Expects Higher Costs, Fewer Online Orders This Holiday Season (MediaPost) Insightful & entertaining tweets Copywriting is like a joke:… The post The Last Word on September 2021 appeared first on Email Marketing Rules.

  • The Fold in the Inbox: Hard Line, Soft Line, or Imaginary Line?
    by Chad S. White on October 6, 2021 at 6:57 pm

    Similar to how you can’t see the content below the fold of a newspaper without opening it, the email fold is that point on a screen where a subscriber can’t see any more content without scrolling. There’s been a long-simmering debate in the industry about how important this line is to email… The post The Fold in the Inbox: Hard Line, Soft Line, or Imaginary Line? appeared first on Email Marketing Rules.

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