Popups, popovers, slide-ins, lightboxes, and other web modals are powerful because they demand attention. That’s why so many brands use them to drive email signups, SMS opt-ins, lead generation content downloads, event registrations, and other audience-building efforts. However, when modals demand too much attention too loudly or too often, they can be… The post 5 Steps to Optimize Web Modals & Boost Visitor Engagement appeared first on Email Marketing Rules.

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during this critical time of the year. The third quarter is focused on the final prep for the start of… The post Third Quarter 2024 Holiday Marketing Quarterly appeared first on Email Marketing Rules.

A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports DMARC: The Good, the Bad and the Ugly (Word to the Wise) Yahoo Mail Redesigns the Inbox for a Cleaner, Smarter, and Simpler Experience (Yahoo) How AI Amplifies ‘Fauxthenticity’… The post The Last Word on June 2024 appeared first on Email Marketing Rules.

Marketers have reasons to be concerned by the upcoming inbox changes that were announced by Apple on June 10 and Yahoo on June 11. Those changes entail Apple adding tabs to Apple Mail, and both Apple and Yahoo adding AI-generated summaries to emails. Let’s talk in more detail about each and what… The post Apple & Yahoo Back 2 Worrisome Trends for Email Marketers appeared first on Email Marketing Rules.

Big changes are coming over the next several years that will affect how digital marketers connect with and build strong relationships with their customers and prospects. Generative AI will be a huge driver of these changes, creating both massive opportunities and massive disruptions to the status quo. We see these changes as… The post Digital Marketing in 2030: Major Changes & How to Adapt [with on-demand webinar] appeared first on Email Marketing Rules.