Email Marketing Rules Your guide to understanding the best practices that lead to best executions for your brand.
- 13 Inclusive Design Changes to Increase Your Marketing Engagementby Chad S. White on April 29, 2021 at 6:11 pm
The Americans with Disabilities Act (ADA), 21st Century Communications and Video Accessibility Act (CVAA), and other laws forced companies to make their stores, marketing campaigns, and other aspects of their business more accessible to people with disabilities. However, many brands began to realize that huge portions of their customer base benefit from… The post 13 Inclusive Design Changes to Increase Your Marketing Engagement appeared first on Email Marketing Rules.
- Subscriber Needs Your Preference Center Should Addressby Chad S. White on April 15, 2021 at 6:20 pm
Despite having lots of tools to optimize contact frequencies based on changing subscriber behaviors, the reliance of most companies on last-click attribution strategies and a focus on short-term campaign-centric goals has created a strong bias toward ever-increasing frequencies across all channels. Inevitably, this will leave many of your customers feeling overmessaged and… The post Subscriber Needs Your Preference Center Should Address appeared first on Email Marketing Rules.
- 4 Ways to Maximize Double Opt-In Email Confirmationsby Chad S. White on April 9, 2021 at 6:21 pm
A double opt-in confirmation process is a valuable tool for protecting your sender reputation and email deliverability, especially when used for offline sign-ups, open sign-up forms, highly incentivized sign-ups, co-registrations, and other instances that tend to generate high bounce and complaint rates. However, many brands hesitate to use it because they feel… The post 4 Ways to Maximize Double Opt-In Email Confirmations appeared first on Email Marketing Rules.
- Holiday Marketing Quarterly: Second Quarter 2021 Checklistby Chad S. White on April 8, 2021 at 4:51 pm
Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital… The post Holiday Marketing Quarterly: Second Quarter 2021 Checklist appeared first on Email Marketing Rules.
- The Last Word on March 2021by Chad S. White on April 2, 2021 at 6:17 pm
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Is Your C-Suite Equipped to Lead a Digital Transformation? (Harvard Business Review) What Do Website Visitors Want? It’s Not What B2B Brands Are Giving Them (Orbit Media Studios) Introducing the Dark Storefront:… The post The Last Word on March 2021 appeared first on Email Marketing Rules.