Zeta Live 2026 took over Geffen Hall at Lincoln Center in New York City on Oct. 8 for a packed day of sessions with the brightest minds in AI, marketing, and advertising. A few of my favorite highlights from the best Zeta Live yet: Zeta CEO David A. Steinberg kicked it off… The post Zeta Live 2026: Every Session Now Available On-Demand appeared first on Email Marketing Rules.

During her opening keynote on the state of AI in email marketing at the ANA’s Email Excellence Center Committee Meeting in August, Forrester Research’s Shar VanBoskirk said, “AI scales what you give it.” So, if you give it bad data, it scales that. And if you give it bad strategy, it scales… The post AI’s Core Strength & Weakness: ‘It Scales What You Give It’ appeared first on Email Marketing Rules.

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Why Curiosity May Be the Most Important Leadership Skill of Our Time (Reworked) Peak Screens: Why Marketers Say Real Life Is Winning Back Gen Z (EMarketer) Disclosure Day:… The post The Last Word on September 2026 appeared first on Email Marketing Rules.

What is an email newsletter? That’s a serious question. Think about it for a minute. What is an email newsletter? I’ve been thinking about this a lot lately and here’s what I came up with: An email newsletter is a message format that mostly contains non-promotional content that’s of interest to a… The post An Email Newsletter Can Be Almost Anything. That’s a Good Thing. appeared first on Email Marketing Rules.

Whether provided by inbox providers or via agents, inbox AI summaries of promotional emails are inherently reductive, introduce errors, overwrite brand voice, and deprive marketers of a significant amount of their “first impression” real estate. That has created a host of new risks for marketers, including lower campaign performance and sender reputation… The post Mitigating the Risks of Inbox AI Summaries appeared first on Email Marketing Rules.