For the nearly two decades I’ve been in the email marketing industry, everyone has always fretted about whether or not they’re sending too much email—and then they’ve gone ahead and sent more email. A few years ago, I spoke to a reporter who was convinced that email frequency was absolutely out of… The post Are We Approaching Peak Email Marketing Frequency? appeared first on Email Marketing Rules.

After a long period of relatively stable, if imperfect email inbox environments, the past few years have seen a flurry of investments by Apple, Google, and Yahoo, who impact the vast majority of emails sent. (Microsoft has been almost entirely quiet.) While the first wave of this innovation was all about privacy… The post We’ve Lost Preview Text for Email to AI Summaries. Are Subject Lines Next? appeared first on Email Marketing Rules.

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The Power of Default: Why Doing Nothing Still Gets Results — and When It Crosses the Line (Kath Pay) Psychology-Powered Email Marketing (Rob Voase) Intelligence at Scale: Data… The post The Last Word on August 2025 appeared first on Email Marketing Rules.

On websites and in marketing emails, social posts, and other online content, alt text helps a wide range of people fully understand your content by providing a plain-text alternative to images. However, using alt text optimally isn’t as simple as just inserting a text description into an image’s alt tag. But before… The post Alt Text: Best Practices & Evolving Concerns appeared first on Email Marketing Rules.

Email marketing is evolving, driven by changes at inbox providers and new technologies available to marketers. When I got together with Chintan Doshi, Mavlers’ Head of Email & CRM, for their Marketing Insiders Series, that was the focus of our conversation. Over the course of an hour, we talked about: The most… The post Inbox Survival Guide appeared first on Email Marketing Rules.