Georgia Gkolfinopoulou and I join Loyalty TV to discuss new research from Forrester (commissioned by Zeta Global) that explains why marketers are underusing loyalty data and how brands can overcome those barriers. With host Bridget Blaise-Shamai, we talk about: The major findings of the survey of more than 300 loyalty professionals The… The post Why Loyalty Data Stays Underutilized appeared first on Email Marketing Rules.

New privacy rules in Europe are placing fresh limits on the use of tracking pixel data, which has already seen its usefulness decline dramatically in the wake of Apple’s Mail Privacy Protection. In the latest move, the French data protection authority CNIL has published its final recommendations on the use of email… The post France’s CNIL Rules Push Marketers to Use Opens Even Less appeared first on Email Marketing Rules.

Google has become the world’s largest publisher—and for brands that relied on organic search, that’s a crisis. In this episode of the Beyond the Search Bar podcast, I chat with host Russ Macumber about how search is changing and the role that email marketing can play as the Google Search monolith crumbles…. The post Owned Audiences and the Inbox as a Search Platform appeared first on Email Marketing Rules.

The launch of Mail Privacy Protection by Apple in 2021 kicked off the largest wave of inbox changes in more than a decade. Hide My Email, Link Tracking Protection, Deal Annotations, Deal Cards, AI Summaries, Brand Message Groupings, Branded Mail … It’s a wave of innovation that continues strong to this day…. The post Adapting to the Most Active Inbox Provider Environment Ever appeared first on Email Marketing Rules.

Is the juice worth the squeeze? That was the central question in the session by Scott Cohen and Ryan Phelan at the ANA’s The Next Chapter of Email Evolution event in Chicago last month. The duo asked the audience to give a variety of trends a thumbs up or thumbs down, and… The post Which Email Marketing Trends Are Truly Worth It? appeared first on Email Marketing Rules.