The customer experience is undergoing a dizzying evolution that’s disrupting the status quo like never before. Brands must evolve their CX strategies along with these changes—to both avoid massive pitfalls and seize new opportunities. In this blog post and 54-minute companion on-demand webinar, we discuss 10 major changes affecting the customer experience… The post 10 Big CX Ideas for 2025 [with on-demand webinar] appeared first on Email Marketing Rules.

Ensuring your email campaigns are accessible not only opens doors to a broader audience, but also increases engagement and fosters brand-building inclusivity. With 27% of Americans living with some form of disability, overlooking this demographic can limit your reach, undermine your marketing efforts, and damage your brand image. Beyond the impact on… The post 6 Signs You Need an Email Accessibility Audit appeared first on Email Marketing Rules.

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle Digital Experience Agency’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter plan for how to achieve more during this critical time of the year with their email marketing and other digital marketing channels…. The post First Quarter 2025 Holiday Marketing Quarterly appeared first on Email Marketing Rules.

Among the new developments to watch in the email space in 2025 may be the launch of XMail, an email inbox platform from X. On Dec. 15, X Owner Elon Musk said on X that XMail is “on the list of things to do.” In a separate post, he indicated that XMail… The post What XMail’s Launch Could Mean for Email Marketers appeared first on Email Marketing Rules.

A catchy, yet descriptive subject line for your email or title for your SMS or push message can give your campaign a sizable boost. One way to stand out and be more relevant is to have a hook that’s connected to a holiday, season, or occasion—like the nearly 1,000 we highlight in… The post A Year of Campaign Subject Lines: Inspiration from 2024 appeared first on Email Marketing Rules.