Prior to the launch of Mail Privacy Protection (MPP) by Apple in the fall of 2021, marketers could easily see the engagement of their subscribers and reliably manage their email deliverability by following best practices established over the course of more than a decade. However, MPP has blurred marketers’ visibility into engagement… The post The Definitive Guide to Adapting to Mail Privacy Protection appeared first on Email Marketing Rules.

Along with 10 other email experts, I share my top 3 reasons why I love working our industry. For me, it comes down to: Loving the constant evolution of the channel and the fact that there’s always something new to talk about Enjoying the emphasis on data and insights, in addition to… The post Webbula: What Are the Top 3 Reasons You Love Working in Email Marketing? appeared first on Email Marketing Rules.

Understanding how different subscribers move through the subscriber lifecycle and what their needs are at each stage is critical to getting the right messaging in front of them. In this interview with Unlayer, I talk about the subscriber lifecycle and automated subscriber journeys, answering questions such as: Out of the 5 stages… The post Unlayer: Create Engaging Email Subscriber Journeys appeared first on Email Marketing Rules.

Giving 100% of the credit for a sale to the channel that either attracted the customer by generating the first click of an interaction or closed the deal by producing the last click made sense in the early early ’00s when the average consumer used two touchpoints when buying an item. However,… The post Multi-Touch Attribution: Moving Beyond Overly Simplistic First- and Last-Click Models appeared first on Email Marketing Rules.

As powerful and unique as email marketing is, it’s far from perfect. If you want to grasp some of its imperfections, just look at what the inbox and mailbox providers have been doing. The features they’re pushing will give you a sense of what they feel is wrong with the channel. Here… The post What’s Wrong with Email Marketing? appeared first on Email Marketing Rules.