Email Marketing Rules

Email Marketing Guides

Email Marketing Rules Your guide to understanding the best practices that lead to best executions for your brand.

  • Third Quarter 2024 Holiday Marketing Quarterly
    by Chad S. White on July 15, 2024 at 5:50 pm

    The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during this critical time of the year. The third quarter is focused on the final prep for the start of… The post Third Quarter 2024 Holiday Marketing Quarterly appeared first on Email Marketing Rules.

  • The Last Word on June 2024
    by Chad S. White on July 10, 2024 at 6:41 pm

    A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports DMARC: The Good, the Bad and the Ugly (Word to the Wise) Yahoo Mail Redesigns the Inbox for a Cleaner, Smarter, and Simpler Experience (Yahoo) How AI Amplifies ‘Fauxthenticity’… The post The Last Word on June 2024 appeared first on Email Marketing Rules.

  • Apple & Yahoo Back 2 Worrisome Trends for Email Marketers
    by Chad S. White on July 8, 2024 at 7:04 pm

    Marketers have reasons to be concerned by the upcoming inbox changes that were announced by Apple on June 10 and Yahoo on June 11. Those changes entail Apple adding tabs to Apple Mail, and both Apple and Yahoo adding AI-generated summaries to emails. Let’s talk in more detail about each and what… The post Apple & Yahoo Back 2 Worrisome Trends for Email Marketers appeared first on Email Marketing Rules.

  • Digital Marketing in 2030: Major Changes & How to Adapt [with on-demand webinar]
    by Chad S. White on June 26, 2024 at 7:48 pm

    Big changes are coming over the next several years that will affect how digital marketers connect with and build strong relationships with their customers and prospects. Generative AI will be a huge driver of these changes, creating both massive opportunities and massive disruptions to the status quo. We see these changes as… The post Digital Marketing in 2030: Major Changes & How to Adapt [with on-demand webinar] appeared first on Email Marketing Rules.

  • How to Identify & Create More Great Customers
    by Chad S. White on June 25, 2024 at 6:23 pm

    Every B2B company wants more customers. But even more than that, you want great customers. You want customers who are loyal and spend a lot with you. It’s the old 80-20 rule, where 20% of your customers are likely generating 80% of your revenue. Ideally, you’d like to grow that 20%, because… The post How to Identify & Create More Great Customers appeared first on Email Marketing Rules.

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