A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Personalisation Is Not a Merge Tag. It’s a Judgement Call. (Holistic Email Marketing) AI Meets the Wiretap Statutes: Three Class Actions the Email Industry Should Be Watching (Email… The post The Last Word on July 2026 appeared first on Email Marketing Rules.

Some brands hold their loyalty programs in high regard, seeing them as a key to their success. Others are more skeptical, questioning whether their programs actually foster loyalty or just needlessly give away margin. A new survey of 310 loyalty and marketing professionals by Forrester Research, commissioned by Zeta Global, confirms this… The post The No. 1 Thing Holding Back Loyalty Programs appeared first on Email Marketing Rules.

Like a snowflake, every holiday season is unique. Knowing what economic, technological, and consumer challenges and opportunities to expect and then planning appropriately can allow marketers to maximize their chances of having a successful holiday season. To help you plan your holiday marketing, Zeta’s Strategy & Analytics Teams have pulled together a… The post 12 Trends a-Trending: Digital Marketing Insights for the Holiday Season Ahead appeared first on Email Marketing Rules.

The rate of change among inbox providers has never been faster or more impactful. That creates lots of challenges for marketers, particular for publishers. I join Chris Miquel, the host of the Audience Bridge Insights podcast, to talk about all of the biggest changes, as well as some that are less threatening… The post The AI Standing Between You and Your Subscribers appeared first on Email Marketing Rules.

As brands accelerate into an AI-driven future where customer data is centralized, customer-centric analytics power tactics and strategies that produce meaningful growth, and interactions are orchestrated across numerous channels in real time, messaging governance is becoming foundational. Simply put: Consumers are interacting with your brand too quickly and across too many channels… The post What You Need to Know: The CDP’s New Role in AI-Driven Marketing appeared first on Email Marketing Rules.