The turbulence of the past few years has heavily influenced recent email marketing priorities and is shaping the trends that will dominate 2023. We can see those shifts in the results of our fourth-annual Email Marketing Trends Survey, where we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts about the… The post The Biggest Shifts in Email Marketing Trends for 2023 appeared first on Email Marketing Rules.

How did I get my start in email marketing? What’s my advice for new email peeps? What’s my office setup like? How do I (attempt) to maintain work-life balance? To get the answers to those questions and more… >> Read this @bettr_email interview The post ‘Email Marketing Isn’t Taught at Colleges’ appeared first on Email Marketing Rules.

With an updated and greatly expanded 4th edition of my book, Email Marketing Rules, out this month, I wanted to look back at the predictions I made about the future of email marketing in the 3rd edition nearly six years ago. I predicted 11 changes would occur in the next 10 years…. The post What I Got Right and Wrong about the Future of Email Marketing appeared first on Email Marketing Rules.

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this… The post Email Marketing Trends for 2023: Proven Essentials appeared first on Email Marketing Rules.

I’m thrilled to announce the release of the 4th Edition of Email Marketing Rules! Updated and greatly expanded, it demystifies this vital channel, guiding you through its complexities to find the best execution for your brand—the one that serves the needs of your business and the needs of your subscribers. Volume 1… The post The 4th Edition of Email Marketing Rules Released! appeared first on Email Marketing Rules.