Email campaign mailing frequency rises dramatically during the holiday season, putting more pressure on subject lines to quickly connect with subscribers and kick off a positive and profitable interaction. Based on an analysis of subject lines and campaign performance from a selection of retail and other B2C brands using Oracle Responsys from… The post Holiday Email Subject Line Insights to Boost Your Campaign Results appeared first on Email Marketing Rules.

Until recently, very few brands needed to seriously ponder that question. Yes, personalization has been a major marketing trend for nearly two decades. However, even as brands have gained new and increasingly sophisticated ways of personalizing content, they’ve had their aspirations limited by numerous realities, including their marketing platform’s capabilities, data quality… The post Can You Over-Personalize Your Digital Marketing Messages? appeared first on Email Marketing Rules.

A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports No, Gmail Did Not Just Break All Open Tracking (Spam Resource) Over Half of Gen Z and Millennials Often or Always Accept Cookies (Emarketer) How Many Marketing Emails Is… The post The Last Word on August 2024 appeared first on Email Marketing Rules.

How do loyalty programs and email marketing programs work together? How can brands build out their automated email programs and make them more effective? I join theMarketer podcast host Cosmin Costea to talk about how brands can foster stronger loyalty and generate better results through savvy automation, smart messaging, and much more…. The post Could Loyalty Be the Missing Piece in Your Email Campaigns? appeared first on Email Marketing Rules.

Brands are increasingly building out their SMS and mobile push messaging audiences to supplement their well-established email marketing programs. However, as these audiences grow, it becomes more important to have a clear digital channel strategy that leverages each channel optimally. Devising an effective cross-channel messaging strategy starts by understanding the strengths and… The post Digital Channel Strategy: Strengths & Weaknesses of Email, SMS, & Push appeared first on Email Marketing Rules.