Artificial intelligence represents a functionality leap that is fundamentally changing how marketers execute their campaigns. AI is prioritizing high-propensity audiences, adjusting timing based on observed behavior, recommending content variations, suppressing low-likelihood responders and bringing newfound visibility to past performance to inform future plans. The result is fewer wasted impressions, stronger engagement and… The post The Gap between Modern and Legacy ESPs Is Widening appeared first on Email Marketing Rules.

Campaign design is constantly evolving, driven by tech and inbox innovations, changing consumer preferences, and the growing need to capture attention and serve customers well. In practice, those shifts don’t show up in big strategic overhauls. Performance is shaped by the details. Campaigns underperform because of small creative decisions that compound—things like… The post Designing for Impact: Our Top Digital Marketing Creative Tips appeared first on Email Marketing Rules.

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Unspam 2026 recap (Really Good Emails) Gap’s Chief Entertainment Officer Must Deliver More than Viral Moments (EMarketer) Massachusetts Officially Proclaims April 23 as Email Day in Honor of… The post The Last Word on April 2026 appeared first on Email Marketing Rules.

While no one has claimed email marketing is dying for many, many years, some marketers have become increasingly concerned with performance declines, despite the channel generating returns on investment that are often at least twice as high as most other channels. If your organization is concerned about your email marketing performance, here… The post Email Marketing Underperforming? Let’s Troubleshoot It appeared first on Email Marketing Rules.

Zeta Global’s latest Marketing Benchmark report shares aggregated data on SMS click rates and on email sends, open rates, click rates, click-to-open rates, and unsubscribe rates from Jan. 1 through Mar. 31, 2026, including year-over-year changes. The email benchmarks are broken down by industry (e.g., retail; travel, hospitality & entertainment; financial services… The post First Quarter 2026 Marketing Benchmark Report appeared first on Email Marketing Rules.