Email Marketing Rules

Email Marketing Guides

Email Marketing Rules Your guide to understanding the best practices that lead to best executions for your brand.

  • 2024 State of Email Trends Report
    by Chad S. White on February 22, 2024 at 7:17 pm

    Building on our long-running annual research on email marketing trends, Oracle Digital Experience Agency has partnered with Litmus on a new State of Email Trends report that brings to light valuable details and critical nuances around which email tactics and technologies marketers are using and the success they’re seeing. The report examines… The post 2024 State of Email Trends Report appeared first on Email Marketing Rules.

  • Surveys, Polls, Forms, & Progressive Profiling: Writing Questions that Deliver Valuable Insights
    by Chad S. White on February 21, 2024 at 4:18 pm

    With the end of third-party cookies, brands are increasingly focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. While larger surveys will play a role, most brands will gain insights a few answers at a time through signup forms, profile… The post Surveys, Polls, Forms, & Progressive Profiling: Writing Questions that Deliver Valuable Insights appeared first on Email Marketing Rules.

  • Email Marketing Trends for 2024: Competitive Differentiators
    by Chad S. White on February 20, 2024 at 3:38 pm

    Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from… The post Email Marketing Trends for 2024: Competitive Differentiators appeared first on Email Marketing Rules.

  • Email Marketing Trends for 2024: Unproven Opportunities
    by Chad S. White on February 13, 2024 at 6:30 pm

    Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from… The post Email Marketing Trends for 2024: Unproven Opportunities appeared first on Email Marketing Rules.

  • AI Copyright Infringement: People vs. Machines
    by Chad S. White on February 8, 2024 at 1:38 pm

    The New York Times and many other content creators and authors are suing generative AI pioneer OpenAI and Microsoft, claiming they trained their ChatGPT product on copyrighted material without permission nor compensation. These lawsuits have many people asking some variation on the question: “Should we penalize a chatbot for doing what all… The post AI Copyright Infringement: People vs. Machines appeared first on Email Marketing Rules.

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