Whether provided by inbox providers or via agents, inbox AI summaries of promotional emails are inherently reductive, introduce errors, overwrite brand voice, and deprive marketers of a significant amount of their “first impression” real estate. That has created a host of new risks for marketers, including lower campaign performance and sender reputation… The post Mitigating the Risks of Inbox AI Summaries appeared first on Email Marketing Rules.

For the better part of the past two decades, email marketing’s return on investment (ROI) has hovered around 36:1, according to a variety of sources. That means the average brand can expect to earn $36 for every $1 they spend on their email marketing efforts.  Compared with other channels, email marketing’s ROI is typically near the… The post Is Email Marketing’s ROI Sky-High or Irrelevant? appeared first on Email Marketing Rules.

Thanks to vibe coding, the build vs. buy debate has rekindled over the past year, with numerous headlines pronouncing “SAAS is dead.” The argument is: AI makes coding software so easy, why wouldn’t companies build what they need instead of paying a vendor for it? The last time this debate was had… The post Vibe Coding Reignites the ‘Build vs. Buy’ Debate appeared first on Email Marketing Rules.

“Do you want to be right, or do you want to get what you want?” This is a saying that my wife, a leader at a Boston hospital, has become very fond of in recent years. She mostly uses it when counseling her team members and peers (but also sometimes uses it… The post Is Your Brand Chasing the Wrong Marketing Goals? appeared first on Email Marketing Rules.

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports AI-Generated Email Summaries: What We Learned After Analyzing 628 Summaries (With Video) (BuzzStream) AI Fears Are Fueling the ‘Handmade’ Branding Trend (Fast Company) New EU Guidelines For AI… The post The Last Word on August 2026 appeared first on Email Marketing Rules.