Apple’s iOS 18 update includes the most impactful changes to Apple Mail since their 2021 rollout of Mail Privacy Protection. However, the adoption of these features are on two very distinct and separate timelines. The timeline for Apple Mail app changes will be fairly quick, while the timeline for Apple Intelligence and… The post Critical Apple Mail Changes & When They’ll Impact Marketers appeared first on Email Marketing Rules.

More than a decade after Gmail pioneered tabbed inbox interfaces, and many years after other major inbox providers add tabs to their inboxes, Apple Mail has followed suit in its iOS 18 release. Although the introduction of tabs isn’t exactly novel, the fact that roughly half of all emails are opened in… The post Inbox Tabs Become Standard: What Marketers Need to Know appeared first on Email Marketing Rules.

A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The Push And Pull Of Privacy: Brands Are Walking An Ethical Tightrope (MediaPost) Why Smart Marketers Should Front-Load Spending in 2025 (MarTech) Elon Musk email to X staff: ‘we’re… The post The Last Word on February 2025 appeared first on Email Marketing Rules.

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have faced include: Economic uncertainty caused by global trade disruptions, high inflation, and high interest rates Changes… The post Email Marketing Trends for 2025: Proven Essentials appeared first on Email Marketing Rules.

A few years from now, we may look back on 2025 as the beginning of the end of two long-standing mega pillars of the internet. The first is Google’s domination of the search engine marketplace, which is being disrupted by generative AI platforms like ChatGPT and Perplexity, with Google’s market share falling… The post Is This the Beginning of the End of Big Social Media? appeared first on Email Marketing Rules.