Email Marketing Rules
Email Marketing Rules Your guide to understanding the best practices that lead to best executions for your brand.
- The Last Word on October 2024by Chad S. White on November 8, 2024 at 5:30 pm
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Email Reigns: It’s The Most Popular Channel Worldwide (MediaPost) SEO in the AI Era: 3 Ways to Adapt (and get AI to mention your brand) (Andy Crestodina) Connecting for… The post The Last Word on October 2024 appeared first on Email Marketing Rules.
- Good & Bad Reasons to Consider Switching ESPsby Chad S. White on November 7, 2024 at 3:54 pm
For marketers, changing email service providers (ESPs) is a time-consuming and risky endeavor, so they should be absolutely sure it’s necessary. That was the central message of a panel at the ANA’s 2024 Email Evolution Conference. Throughout the session, I found myself constantly nodding in agreement. Here are some of the key… The post Good & Bad Reasons to Consider Switching ESPs appeared first on Email Marketing Rules.
- How to Overcome Common AI Mistakes [with on-demand webinar]by Chad S. White on November 1, 2024 at 2:22 pm
While generative AI and machine learning tools have much to offer in terms of improving workflows, speed to market, and overall effectiveness across many applications, many organizations are wasting more time and resources chasing AI than actually executing it with meaningful results. To succeed with AI, brands need to three major elements… The post How to Overcome Common AI Mistakes [with on-demand webinar] appeared first on Email Marketing Rules.
- BIMI Email Standard Gets Big Boost by Becoming Less of a Standardby Chad S. White on October 29, 2024 at 7:05 pm
New moves by Google and Apple have given the Brand Indicators for Message Identification (BIMI) standard a huge boost. However, those same moves have fractured the email standard by creating multiple paths to various levels of compliance at various inbox providers. Before getting into those new developments, let’s review the core benefits… The post BIMI Email Standard Gets Big Boost by Becoming Less of a Standard appeared first on Email Marketing Rules.
- How to Leverage Email Marketing During the 2024 Holiday Seasonby Chad S. White on October 18, 2024 at 8:21 pm
The holiday season is the most critical time of the year for most B2C brands and is the most impactful time of the year for email marketing. Even with substantially higher email frequencies, revenue per email spikes during the holiday season. To help you get more out of your email marketing efforts… The post How to Leverage Email Marketing During the 2024 Holiday Season appeared first on Email Marketing Rules.