Litmus invited me and 9 other Litmus Live speakers to share their email marketing predictions for 2023. My prediction was about customer data platforms: “The sunsetting of third-party cookies, launch of Apple’s Mail Privacy Protection and App Tracking Transparency, and other changes have heightened the need of businesses to utilize their cross-channel… The post Litmus: 10 Email Marketing Predictions from the Experts appeared first on Email Marketing Rules.

Laws affecting loyalty program management vary from country to country around the world. Key elements, which are meant to protect consumers, impact the expiration of loyalty points, define restrictions for redemption, and require permission and consent of data collection and use. Some of the laws that our Oracle CrowdTwist customers have to… The post Key International Loyalty Regulations for Global Brands to Know appeared first on Email Marketing Rules.

Numbers may not lie, but they certainly mislead and withhold the whole truth on a regular basis, if you’re not careful. And in today’s digital marketing world, it’s easier than ever to be fooled by data that’s masquerading as insights. That’s because the end of third-party cookies, the introduction of Mail Privacy… The post 4 Ways Brands Go Wrong With Digital Marketing Metrics appeared first on Email Marketing Rules.

While loyalty programs are ultimately about growing revenue, generating lift, and driving frequency, that doesn’t mean transactions are all you should be measuring. In fact, if that is your only key performance indicator, then you’re almost certainly dampening the growth of your loyalty program. To learn about 4 important loyalty program goals… The post Loyalty: KPIs that Go Beyond the Transaction appeared first on Email Marketing Rules.

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports US holiday shopping 2022: ’Tis the season to be (cautiously) optimistic (McKinsey & Co.) Apple’s Mail Privacy Protection One Year Later (MediaPost) Tidying Up: B2B Brands Simplify Their Tech Stacks In Face… The post The Last Word on October 2022 appeared first on Email Marketing Rules.