Email Marketing Rules

Email Marketing Guides

Email Marketing Rules Your guide to understanding the best practices that lead to best executions for your brand.

  • Lead Nurture Campaigns Every B2B Brand Needs
    by Chad S. White on June 20, 2025 at 5:07 pm

    Lead nurture campaigns are automated digital marketing flows that are designed to respond to interest by prospects by delivering content that educates, persuades, or otherwise nudges them farther down the funnel and closer to conversion. Because of that goal of movement down the funnel, different nurture campaigns are aligned with different stages… The post Lead Nurture Campaigns Every B2B Brand Needs appeared first on Email Marketing Rules.

  • An Email ‘Newsletter’ Can Be Almost Anything. That’s a Good Thing.
    by Chad S. White on June 18, 2025 at 5:19 pm

    What is an email newsletter? That’s a serious question. Think about it for a minute. What is an email newsletter? I’ve been thinking about this a lot lately and here’s what I came up with: An email newsletter is a message format that mostly contains non-promotional content that’s of interest to a… The post An Email ‘Newsletter’ Can Be Almost Anything. That’s a Good Thing. appeared first on Email Marketing Rules.

  • Why Your AI Solutions May Not Be Working as Expected
    by Chad S. White on June 10, 2025 at 3:04 pm

    Every organization is excited about the potential of AI to improve their operations, but many are finding it difficult to make AI at scale a reality. If your brand is struggling to achieve what they expected with AI, answering these questions can help you identify common reasons for AI failures. >> Read… The post Why Your AI Solutions May Not Be Working as Expected appeared first on Email Marketing Rules.

  • How Tariff Messaging Can Make or Break Brand Loyalty
    by Chad S. White on June 4, 2025 at 6:55 pm

    Chaotic tariff policies have disrupted businesses and cratered consumer confidence. According to The Conference Board, consumer expectations for the future are at a 13-year low, having fallen for the fifth consecutive month as of April. Separately, the preliminary reading of consumer sentiment in May dropped to the second-lowest on record since the… The post How Tariff Messaging Can Make or Break Brand Loyalty appeared first on Email Marketing Rules.

  • The Last Word on May 2025
    by Chad S. White on June 3, 2025 at 5:35 pm

    A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The 7 Stages of AI Proficiency (Andy Crestodina) How Geopolitical Tensions Are Impacting B2B Marketing Spend (MarketingProfs) I’m a LinkedIn Executive. I See the Bottom Rung of the Career… The post The Last Word on May 2025 appeared first on Email Marketing Rules.

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