As you plan your holiday promotional email campaigns, you’ll certainly want to draft subject lines for your intended campaigns. In fact, you’ll want to write multiple subject lines for each one so you can do some A/B testing. To get you inspired, we created a holiday subject line word cloud based on… The post Get Inspiration from Our Holiday Subject Line Word Cloud appeared first on Email Marketing Rules.

Some email marketing rules are legally required. Others are essentially required by inbox providers. And still others are driven by the expectations of subscribers. That was the core of the conversation I had with The Business Storytelling Show podcast host Christoph Trappe about email marketing and the 4th edition of Email Marketing… The post The Business Storytelling Show: The Email Marketing Rules to Follow appeared first on Email Marketing Rules.

While my first love is email marketing, my second is most assuredly content marketing. For me, the two have always gone hand in hand. During my 17 years in the email marketing industry, I’ve written nearly 4,000 blog posts and articles about email and digital marketing, posted about 20,000 social media updates,… The post The Future of Content Marketing: 5 Predictions appeared first on Email Marketing Rules.

All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action, and any other email element. To help inspire you, I want to share seven of my all-time favorite email subject lines. However, these aren’t just… The post 7 of My All-Time Favorite Email Subject Lines & Why appeared first on Email Marketing Rules.

I’m hearing about more and more startups and other tech providers offering brands the ability to use generative AI to create unique marketing emails tailored to individual recipients based on collected data. While there’s undoubtedly a range of potential uses for this kind of capability, I see two as being the most… The post The Best Use Cases for Unique Generative AI-Crafted Emails, Unfortunately appeared first on Email Marketing Rules.