Email Marketing Rules

Email Marketing Guides

Email Marketing Rules Your guide to understanding the best practices that lead to best executions for your brand.

  • The Last Word on January 2026
    by Chad S. White on February 9, 2026 at 9:23 pm

    A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Gmail is entering the Gemini era (Google) Gemini introduces Personal Intelligence (Google) Operating 2026: The Great Decoupling Begins (Operating by John Brewton) Why Creators Are Doubling Down on… The post The Last Word on January 2026 appeared first on Email Marketing Rules.

  • Is Email the Best Path to AI Commerce Dominance?
    by Chad S. White on February 5, 2026 at 3:56 pm

    The majority of consumers used AI to help them make gift-buying decisions this past holiday season, according to a Zeta Global survey. But that doesn’t mean the experience was smooth. Most consumers had to enter lots of guidance about the gift recipient and preferred brands, typically over several prompts, before they got… The post Is Email the Best Path to AI Commerce Dominance? appeared first on Email Marketing Rules.

  • 4 Email Design Shortcuts That Kill Performance and What to Do Instead
    by Chad S. White on January 29, 2026 at 7:46 pm

    Every brand is looking to squeeze ever-greater efficiencies out of their email marketing production processes. However, some gains in productivity come at the expense of hurting campaign performance to a much higher degree. Some shortcuts look good on the surface—and then months later you realize that for every dollar you saved with… The post 4 Email Design Shortcuts That Kill Performance and What to Do Instead appeared first on Email Marketing Rules.

  • Spam Resource Spotlight: Chad S. White
    by Chad S. White on January 21, 2026 at 5:51 pm

    I’ve known email deliverability expert Al Iverson for nearly two decades, so I was thrilled to be a part of his Spam Resource Spotlight series, where he interviews notable folks in the industry. In our conversation, we talk about: How I got started in email The origin of “Email Marketing Rules” How… The post Spam Resource Spotlight: Chad S. White appeared first on Email Marketing Rules.

  • The Trends Shaping 2026 for Channel Marketers
    by Chad S. White on January 15, 2026 at 9:59 pm

    Year after year, our award-winning Creative Services and Strategic Services teams help Zeta Global clients navigate the unique economic, social, and technological issues of the day across their digital marketing efforts. Here are 21 changes our experts see ahead for 2026.   >> Read the predictions on the Zeta Blog The post The Trends Shaping 2026 for Channel Marketers appeared first on Email Marketing Rules.

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