The launch of Mail Privacy Protection by Apple in 2021 kicked off the largest wave of inbox changes in more than a decade. Hide My Email, Link Tracking Protection, Deal Annotations, Deal Cards, AI Summaries, Brand Message Groupings, Branded Mail … It’s a wave of innovation that continues strong to this day…. The post Adapting to the Most Active Inbox Provider Environment Ever appeared first on Email Marketing Rules.

Is the juice worth the squeeze? That was the central question in the session by Scott Cohen and Ryan Phelan at the ANA’s The Next Chapter of Email Evolution event in Chicago last month. The duo asked the audience to give a variety of trends a thumbs up or thumbs down, and… The post Which Email Marketing Trends Are Truly Worth It? appeared first on Email Marketing Rules.

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports A DMARC Record Is Only a Suggestion (Spamtacular) Why Customer Identity is Moving to the Enterprise Data Layer (Email Vendor Selection) Accessibility Report 2026 (Email Markup Consortium) Meta… The post The Last Word on May 2026 appeared first on Email Marketing Rules.

Customer loyalty data is one of the most strategic assets in the enterprise today—yet only 17% of surveyed marketers feel “very confident” in their ability to use the data. That gap between what loyalty data could do and what it actually does is the focus of new research from Forrester Consulting, commissioned… The post The Underutilized Superpower Hidden in Loyalty Data appeared first on Email Marketing Rules.

Artificial intelligence represents a functionality leap that is fundamentally changing how marketers execute their campaigns. AI is prioritizing high-propensity audiences, adjusting timing based on observed behavior, recommending content variations, suppressing low-likelihood responders and bringing newfound visibility to past performance to inform future plans. The result is fewer wasted impressions, stronger engagement and… The post The Gap between Modern and Legacy ESPs Is Widening appeared first on Email Marketing Rules.