During the holiday season, even the most loyal customers may only give your messages a quick glance. So, it is essential for email subject lines to communicate value and capture attention efficiently. To identify compelling subject line tactics, Zeta Global examined the subject lines of approximately 22,000 campaigns sent by retailers during… The post Holiday Subject Line Insights to Boost Your Results appeared first on Email Marketing Rules.

Zeta Global’s latest Marketing Benchmark Report shares aggregated data on SMS click rates and on email sends, open rates, click rates, click-to-open rates, and unsubscribe rates from Apr. 1 through June 30, 2026, including year-over-year changes. The email benchmarks are broken down by industry (e.g., retail; travel, hospitality & entertainment; financial services… The post Second Quarter 2026 Marketing Benchmark Report appeared first on Email Marketing Rules.

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Personalisation Is Not a Merge Tag. It’s a Judgement Call. (Holistic Email Marketing) AI Meets the Wiretap Statutes: Three Class Actions the Email Industry Should Be Watching (Email… The post The Last Word on July 2026 appeared first on Email Marketing Rules.

Some brands hold their loyalty programs in high regard, seeing them as a key to their success. Others are more skeptical, questioning whether their programs actually foster loyalty or just needlessly give away margin. A new survey of 310 loyalty and marketing professionals by Forrester Research, commissioned by Zeta Global, confirms this… The post The No. 1 Thing Holding Back Loyalty Programs appeared first on Email Marketing Rules.

Like a snowflake, every holiday season is unique. Knowing what economic, technological, and consumer challenges and opportunities to expect and then planning appropriately can allow marketers to maximize their chances of having a successful holiday season. To help you plan your holiday marketing, Zeta’s Strategy & Analytics Teams have pulled together a… The post 12 Trends a-Trending: Digital Marketing Insights for the Holiday Season Ahead appeared first on Email Marketing Rules.