Designing Emails

Email Marketing Guides

Campaignmaster Campaignmaster’s Digital Guide to Email Marketing

  • Creating Outlook Style Email Campaigns
    by Ameeta on February 12, 2024 at 4:36 pm

    In the world of email marketing, design trends are ever evolving. One trend however, that is very effective are Outlook or plain text campaigns. What do we mean Outlook style campaigns? Great question. These are email campaigns (which are mass launched) that resemble a simple text email you would send directly from your email account. The post Creating Outlook Style Email Campaigns appeared first on Campaignmaster.

  • Google & Yahoo – New Email Authentication Requirements
    by Ameeta on January 30, 2024 at 4:24 pm

    Very important reading for email marketers everywhere! Google and Yahoo (two of the biggest email providers) announced new measures last year that will take effect from February 2024, which will ensure you receive less spammy emails to these inboxes. If you send more than 5000 emails per day, you need to read this blog. Google The post Google & Yahoo – New Email Authentication Requirements appeared first on Campaignmaster.

  • Email Footers and Why They Matter
    by Ameeta on October 5, 2023 at 9:36 am

    When it comes to designing and building your email campaigns, you undoubtedly spend the majority of the time thinking about the body of the email and what you want the main message to convey – and rightly so. However, it’s important to take time and focus energy on the other key, structural component of your The post Email Footers and Why They Matter appeared first on Campaignmaster.

  • How to Avoid Spam Folders
    by Deepa on July 19, 2023 at 4:02 pm

    Professional email marketing is different to sending standard emails. Mass emails have to jump through quite a few hoops and hurdles and it all starts with leaving one server and meeting their gate keeper – the receiving server. Then, they have to pass the email spam checkers (looking at your Mimecast, Barracuda and others!) and The post How to Avoid Spam Folders appeared first on Campaignmaster.

  • Why You Should Create Text Versions of Your Email Campaigns
    by Ameeta on May 9, 2023 at 9:01 am

    Us email marketers love analysing the look and feel of email campaigns. Colours, fonts and image placements all get our attention. So why would anyone want to create a plain text version? In this blog, we’re going to give plain text emails the attention they deserve, discussing why they are relevant and how you can The post Why You Should Create Text Versions of Your Email Campaigns appeared first on Campaignmaster.

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