Campaignmaster Campaignmaster’s Digital Guide to Email Marketing
- Email Split Testingby Aran on February 3, 2023 at 1:13 pm
You’ve probably heard of AB testing in email marketing, but have you heard of A, B, C, D and E testing? Well with Campaignmaster you can create five different versions of your email and test to see which version works best and resonates with your audience. Small changes can have a significant impact on the The post Email Split Testing appeared first on Campaignmaster.
- Cyber Essentials Certificationby Qamar on December 22, 2022 at 1:19 pm
Cyber Essentials is a Government-backed, industry-supported scheme to help organisations protect themselves against common online threats. In the UK over 30,000 Cyber Essential certificates have been awarded to businesses and organisations and Campaignmaster are extremely proud to be one of them. Cyber security refers to protecting systems connected to the internet from threats in cyberspace, The post Cyber Essentials Certification appeared first on Campaignmaster.
- What are SSL Certificates?by Ameeta on December 22, 2022 at 11:48 am
SSL stands for Secure Sockets Layer and is a standard technology for keeping an internet connection secure, whilst also safeguarding any data that is being transmitted between two systems. In this blog, we are going to look into SSL in detail, outlining how it works and why it is important in email marketing. What is The post What are SSL Certificates? appeared first on Campaignmaster.
- Terminology Guide for Email Marketersby Nasheena on December 6, 2022 at 4:36 pm
We created this guide to help email marketers understand some regularly used email marketing terminology. Soft opt in, versus a regular opt in, hard bounce versus soft bounce – it’s not surprising if you’re confused! This guide is not just relevant to our platform, but industry wide. Opt InThis is when a recipient has taken The post Terminology Guide for Email Marketers appeared first on Campaignmaster.
- Service Messages Explainedby Deepa on November 9, 2022 at 1:53 pm
For some companies, there are occasions when an unsubscribe link is not required in their email communications and that’s when they send a service message. A service message is a factual message that impacts the recipient of your email. It MUST NOT contain any information that could be interpreted as marketing material. The below email from Waitrose The post Service Messages Explained appeared first on Campaignmaster.