Designing Emails

Email Marketing Guides

Campaignmaster Campaignmaster’s Digital Guide to Email Marketing

  • How to Break up Text Heavy Emails
    by Ameeta on May 4, 2022 at 1:54 pm

    Grabbing and retaining your recipient’s attention should be the first objective of your email campaigns. However, you may find your results show that more text heavy emails have lower open and engagement rates. Don’t get me wrong, text-heavy emails definitely have their advantages. For example, instead of asking readers to click to read, content is The post How to Break up Text Heavy Emails appeared first on Campaignmaster.

  • SpringShell Vulnerability
    by Qamar on April 4, 2022 at 9:58 am

    A new vulnerability has been identified in one of the frameworks being used for Java applications called Spring4Shell. This vulnerability can potentially perform a Remote Code Execution (RCE) on a system using Java Spring Framework. Impact on Campaignmaster At Campaign Master (UK) Ltd, we can confirm that none of our products are using this framework and The post SpringShell Vulnerability appeared first on Campaignmaster.

  • Using Purchased Data
    by Aran on March 1, 2022 at 9:14 am

    In the email marketing industry, there’s a lot of conversation about using purchased data and whether or not this practice should be allowed. The good news is that with CMAdvantage, you’re not restricted to only being able to upload organic data, we allow purchased data too. You might be thinking, why do you allow purchased The post Using Purchased Data appeared first on Campaignmaster.

  • Email Marketing Data – Unique Identifiers, Duplicate Emails & Generic Addresses
    by Nasheena on February 2, 2022 at 3:11 pm

    Most of the time email marketers will be sending campaigns to unique email addresses. In many email marketing platforms, often the primary key in the database (the unique identifier) is the email address. So, what do you do when your unique identifier is not an email address? CMAdvantage can help those marketers who need to The post Email Marketing Data – Unique Identifiers, Duplicate Emails & Generic Addresses appeared first on Campaignmaster.

  • Why Do My Emails Bounce?
    by Deepa on January 24, 2022 at 11:09 am

    In the world of emails, we often hear things like “I got a hard bounce”, “this email soft bounced” or “look at my bounce rate”. But what does it all mean? There are lots of suggestions about what a bounced email is. Some people think a bounced email is when you receive an out of The post Why Do My Emails Bounce? appeared first on Campaignmaster.

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