Designing Emails

Email Marketing Guides

Campaignmaster Campaignmaster’s Digital Guide to Email Marketing

  • Service Messages Explained
    by Deepa on November 9, 2022 at 1:53 pm

    For some companies, there are occasions when an unsubscribe link is not required in their email communications and that’s when they send a service message. A service message is a factual message that impacts the recipient of your email. It MUST NOT contain any information that could be interpreted as marketing material. The below email from Waitrose The post Service Messages Explained appeared first on Campaignmaster.

  • 4 Types of Successful Email Marketing Campaigns
    by Nasheena on September 6, 2022 at 10:55 am

    Email marketing is a powerful means to communicate and a way to connect businesses with their clients and prospects.  If you’re new to it, read on and see what type of campaigns you may look to send and if you need a tour around our platform please get in touch. There are different types of The post 4 Types of Successful Email Marketing Campaigns appeared first on Campaignmaster.

  • Image Formats in Email Campaigns
    by Nasheena on July 22, 2022 at 7:34 am

    When creating and saving images for your email campaigns, do you consciously save your images in a specific format or is it more of a subconscious action?  When it comes to email marketing, the two most commonly used image formats are .JPEG and .PNG. In this blog, we explore the main differences between both image The post Image Formats in Email Campaigns appeared first on Campaignmaster.

  • How to Break up Text Heavy Emails
    by Ameeta on May 4, 2022 at 1:54 pm

    Grabbing and retaining your recipient’s attention should be the first objective of your email campaigns. However, you may find your results show that more text heavy emails have lower open and engagement rates. Don’t get me wrong, text-heavy emails definitely have their advantages. For example, instead of asking readers to click to read, content is The post How to Break up Text Heavy Emails appeared first on Campaignmaster.

  • SpringShell Vulnerability
    by Qamar on April 4, 2022 at 9:58 am

    A new vulnerability has been identified in one of the frameworks being used for Java applications called Spring4Shell. This vulnerability can potentially perform a Remote Code Execution (RCE) on a system using Java Spring Framework. Impact on Campaignmaster At Campaign Master (UK) Ltd, we can confirm that none of our products are using this framework and The post SpringShell Vulnerability appeared first on Campaignmaster.

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