A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The Really Good Email Awards 2025 (Really Good Emails) Amazon Faces ‘Leader’s Dilemma’ — Fight AI Shopping Bots or Join Them (CNBC) When Conversation Died: The Rise of… The post The Last Word on December 2025 appeared first on Email Marketing Rules.

Google is rolling out a new feature allowing users to add up to three additional Gmail addresses to their Google account while keeping access to their existing data and services. For marketers, the change puts even more emphasis on the ability to connect activity across multiple email addresses to a single customer,… The post Stitching Together Email Identities Becomes More Vital after New Gmail Feature appeared first on Email Marketing Rules.

AI will continue to dominate headlines and drive corporate agendas, but not always in a positive or constructive way. In 2026, unfortunately, we’ll be moving on from AI’s full-of-promise adolescent phase straight into its rebellious phase. Here are four predictions and how they will affect digital marketers’ channel priorities, corporate policies, and… The post 4 Ways AI Breaks Marketing Trust — and What Comes Next for 2026 appeared first on Email Marketing Rules.

This video interview, in honor of being named a CMSWire Contributor of the Year for the fourth consecutive year, starts with the most flattering compliment I’ve ever received, then we dive into: How digital marketing success = owning customer relationships Where AI helps marketing—and where it hurts Platform risk and the cost… The post Email’s Enduring Advantage in an AI-Disrupted Marketing World appeared first on Email Marketing Rules.

Wherever you are, whatever you celebrate, my family and I wish you all the best this holiday season. See you in the New Year, Marketers! The post Happy Holidays! appeared first on Email Marketing Rules.