If you missed Litmus Live, now is your chance to watch all the sessions on-demand on YouTube. Those include my session on managing omnichannel subscribers better, and a session on email accessibility mistakes by my colleague Tylor Loposser and former colleague Lauren Castady. >> Watch ‘Omnichannel Subscriber’ session >> Watch ‘Email Accessibility… The post Litmus Live: Omnichannel Subscribers + Email Accessibility Mistakes appeared first on Email Marketing Rules.

The issue of ethics in digital marketing is being supercharged by advancements in data management, machine learning, generative AI, and AI agents. In particular, that last one is ringing alarm bells for brands. According to an EMarketer survey, 71% of national brands say that marketers need to establish ethical and privacy standards… The post How Ethical Are Your Digital Marketing Tactics? appeared first on Email Marketing Rules.

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Something Messy Is Happening: On AI, Panic, and Asking Better Questions (Ann Handley) AI Is Disrupting the Analyst Industry. And That’s Good News (for Buyers). (Email Vendor Selection)… The post The Last Word on February 2026 appeared first on Email Marketing Rules.

After years of margin pressure and unpredictable demand, restaurant and hospitality brands are finding smarter ways to grow. The next wave of innovation is not about bigger discounts. It is about relevance. In 2026, data, AI, and loyalty will converge to create truly individualized guest experiences that drive measurable business impact. The… The post Don’t Discount These Four Trends Driving Innovation in Restaurant & Hospitality appeared first on Email Marketing Rules.

Three years ago today, the two-volume 4th Edition of Email Marketing Rules was published. Weighing in at 677 pages, many consider it the most comprehensive set of books on email marketing ever. I’m exceedingly proud I’ve been able to provide marketers with a source of trusted advice on this critical marketing channel… The post 3-Year Anniversary of the 4th Edition of ‘Email Marketing Rules’ appeared first on Email Marketing Rules.