Marketers know that personalization is key to both increasing performance and boosting retention and loyalty. However, early in a new subscriber relationship, many marketers struggle to create relevant emails due to a lack of data. However, sometimes this lack of data is due to poor integration, missed data collection opportunities, and gaps… The post Five Ways to Personalize Emails for New Subscribers appeared first on Email Marketing Rules.

Zeta Global’s latest Email Marketing Benchmark report shares aggregated data on sends, open rates, click rates, click-to-open rates, and unsubscribe rates from Oct. 1, 2025 through Dec. 31, 2025, including year-over-year changes. The benchmarks are broken down by industry (e.g., retail; travel, hospitality & entertainment; financial services & insurance; and media) and… The post Fourth Quarter 2025 Email Marketing Benchmark Report appeared first on Email Marketing Rules.

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Gmail is entering the Gemini era (Google) Gemini introduces Personal Intelligence (Google) Operating 2026: The Great Decoupling Begins (Operating by John Brewton) Why Creators Are Doubling Down on… The post The Last Word on January 2026 appeared first on Email Marketing Rules.

The majority of consumers used AI to help them make gift-buying decisions this past holiday season, according to a Zeta Global survey. But that doesn’t mean the experience was smooth. Most consumers had to enter lots of guidance about the gift recipient and preferred brands, typically over several prompts, before they got… The post Is Email the Best Path to AI Commerce Dominance? appeared first on Email Marketing Rules.

Every brand is looking to squeeze ever-greater efficiencies out of their email marketing production processes. However, some gains in productivity come at the expense of hurting campaign performance to a much higher degree. Some shortcuts look good on the surface—and then months later you realize that for every dollar you saved with… The post 4 Email Design Shortcuts That Kill Performance and What to Do Instead appeared first on Email Marketing Rules.