Every brand is looking to squeeze ever-greater efficiencies out of their email marketing production processes. However, some gains in productivity come at the expense of hurting campaign performance to a much higher degree. Some shortcuts look good on the surface—and then months later you realize that for every dollar you saved with… The post 4 Email Design Shortcuts That Kill Performance and What to Do Instead appeared first on Email Marketing Rules.

I’ve known email deliverability expert Al Iverson for nearly two decades, so I was thrilled to be a part of his Spam Resource Spotlight series, where he interviews notable folks in the industry. In our conversation, we talk about: How I got started in email The origin of “Email Marketing Rules” How… The post Spam Resource Spotlight: Chad S. White appeared first on Email Marketing Rules.

Year after year, our award-winning Creative Services and Strategic Services teams help Zeta Global clients navigate the unique economic, social, and technological issues of the day across their digital marketing efforts. Here are 21 changes our experts see ahead for 2026.   >> Read the predictions on the Zeta Blog The post The Trends Shaping 2026 for Channel Marketers appeared first on Email Marketing Rules.

AI summaries are impacting sender reputations in a fundamentally new way, signaling a new age of email deliverability. I speak with Jake Nathan at Lifecycle Letter about this change and what it means for marketers. He nails the key takeaway: For the first time, inbox providers are inserting themselves between the brand… The post How AI Summaries Are Reshaping Email Deliverability appeared first on Email Marketing Rules.

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The Really Good Email Awards 2025 (Really Good Emails) Amazon Faces ‘Leader’s Dilemma’ — Fight AI Shopping Bots or Join Them (CNBC) When Conversation Died: The Rise of… The post The Last Word on December 2025 appeared first on Email Marketing Rules.