Marketing automation helps scale your marketing campaigns while making sure your brand maintains its human touch. It’s about showing up at the right time with the right message to ensure sales-driving opportunities don’t pass you by.  But all of that is only possible when you have the correct marketing automation software solution in place. A

When a customer places an order on an eCommerce website, they expect to receive an order confirmation email within seconds. Similarly, a customer recovering their lost password expects to receive a password reset email immediately after making the request.  When these vital business communications fail to hit the inbox within seconds, customers get restless and

Rented platforms, such as search engines, social media, and even AI tools like ChatGPT, are great for discovery. Unfortunately, those platforms are going out of their way to stop users from abandoning their sites for your website.  OpenAI is partnering with retailers like Walmart to support checkout within its platform. Google’s AI overviews have reduced

Subject line generators and email writing assistants are some of the most common AI features in email marketing tools. These features have reduced the amount of time marketers spend creating email content. But we can all agree that their impact is modest at best in terms of cost savings and generating new revenue.  That’s why

Across all social media platforms, the challenges remain consistent, forcing users toward the biggest digital dilemma of our time — quitting social media. The algorithmic grip, constant comparison, and notifications prove to be too much, consistently encouraging an addictive user behavior. Now more than ever, people are questioning social media and are looking for ways