Cold outreach emails suck. There, I said it. Unfortunately, cold emails are also ubiquitous. Since I started working at a marketing agency five years ago, I’ve endured a daily onslaught of unasked-for emails—offers for leads, new software demos, and website backlinks. Normally, I immediately delete these emails or mark them as spam. They clutter my

Have you ever found yourself looking at an email campaign report, but the numbers didn’t add up? For example, the opens and clicks looked phenomenal, but the conversions and sales didn’t follow? At GetResponse, we’ve experienced this firsthand. Both with our own email campaigns and the ones we’ve run advertisements in. Even if the report

Email marketing delivers an average ROI of $42 for every dollar spent, making it one of the most effective marketing channels. However, this powerful tool comes with serious legal responsibilities that vary significantly across countries. Getting compliance wrong can result in devastating consequences: fines reaching €20 million under GDPR or up to 4% of total

Saying marketing in 2025 is challenging would be an understatement. AI is eating away organic traffic. CPC costs are skyrocketing across every platform. Social media algorithms shift weekly, and what worked last month becomes obsolete overnight. For marketers, it feels like walking on shifting sand – every step forward risks sinking deeper into rising costs

It’s 2025 and there’s this feeling in the marketing industry that we are walking on shifting sands. Google’s AI Overviews came out of nowhere, and significantly reduced click-through rates for blogs and SEO-optimized content. In some cases, publishers have reported traffic drops of up to 56% when AI Overviews appear. TikTokers got a small taste