Tell me if you’ve ever noticed any of the following while shopping online. Have you seen online stores ask you to join their newsletter in exchange for a coupon code or discount? Something similar to this.  Have you encountered a brand that said you and your friend could get 10% off or $20 off your

A post-purchase email is an email campaign sent to a customer after they buy something from your business. Post-purchase email campaigns are critical if you want to build trust and encourage repeat purchases from your customers.  Remember, the first few interactions after a customer buys something from your store can determine how they perceive your

Cold outreach emails suck. There, I said it. Unfortunately, cold emails are also ubiquitous. Since I started working at a marketing agency five years ago, I’ve endured a daily onslaught of unasked-for emails—offers for leads, new software demos, and website backlinks. Normally, I immediately delete these emails or mark them as spam. They clutter my

Up to 97% of website visitors are never ready to place an order after their first visit to your online store. Another report by the Baymard Institute estimates 70.19% of ecommerce carts are abandoned. You must retarget both sets of visitors, otherwise, you’re leaving money on the table.  But, while every ecommerce business owner knows

The customer acquisition cost in the ecommerce industry has increased by 60% in the five years leading up to 2024. The exact CAC depends on your specific ecommerce niche. Still, research shows that most ecommerce brands spend north of $58 acquiring a single customer.  As customer acquisition gets more expensive, retaining existing customers becomes invaluable