An ecommerce strategy is the roadmap that defines how you will create and scale your online store. It includes the tech you will use and the marketing strategies that will hopefully attract and retain customers.  But building an ecommerce store is the easy part. You can set up your online store in an afternoon, thanks

Vibe coding is a way to build software by telling AI what you want instead of writing every line of code yourself. You describe the outcome, then guide the AI through revisions until the result is close enough to test, refine, or use. The main shift is that you no longer have to start with

Traditional email marketing metrics are becoming harder to trust. Open rates are inflated. Clicks are distorted. In fact, our internal data shows 30–40% of email engagement can come from bots, not real recipients. And while we’ve built tools to filter out bot traffic and show real engagement, they still don’t answer the one question that matters most for ecommerce businesses:  Which emails

Most email campaigns have the same problem: people don’t act immediately. A subscriber opens your email, scans the offer, and thinks, “I’ll check this later.” But by the time they return to their inbox, your message is buried under dozens of new ones. One way to prevent this is by introducing urgency. When subscribers know

Customer loyalty has moved from a marketing tactic to a board-level priority. But what does loyalty actually look like in 2026 – from both sides of the relationship? To answer that question, we surveyed 2,400 consumers who regularly purchase health, beauty, and wellness products and 600 direct-to-consumer brands operating across the same categories and markets.