Personalization has proven to be one of the most effective ways to deliver better customer experiences and increase revenue. In fact, customers have come to expect personalized experiences from businesses. According to research by McKinsey, 71% of customers expect personalized interactions from brands. Moreover, brands that excel at personalization see 40% more revenue.  Triggered emails

Email sequences are one of the easiest ways to stay in touch and engage customers without having to write every message from scratch.  Trying to welcome new customers, nurture leads, or re-engage inactive subscribers? Sequences help you reach your target audience by sending timely and relevant content. In this guide, you’ll find: Let’s get into

Email marketing is one of the best ways to unlock maximum value from customers. Not only that, but a well-executed hotel email marketing campaign can improve the guest experience of everyone staying at your hotel. But you are going to need the best email marketing software for hotels to achieve all that. You see, the

DMARC is a crucial email authentication protocol that ensures no phishing or spoofing emails are sent from your domain. Implementing DMARC safeguards your email sender reputation, which allows you to send more emails that land in the inbox. Unfortunately, analyzing DMARC reports is anything but easy. The raw data from these reports is super useful

The competition for your email marketing audience grows tougher every day. And this is not just because more businesses are now running email campaigns. It’s also because email marketing spam filters have become so advanced.  Cloud HQ reports that 48% of emails end up in spam. This can happen when common spam trigger words are