Create a lifecycle marketing strategy by mapping customer needs, segmenting your audience, and building campaigns around measurable actions. Use awareness, consideration, conversion, and retention to plan your messages. For ecommerce teams, start with one workflow and measure purchases, retention, and customer feedback before expanding. What is lifecycle marketing? Lifecycle marketing is a strategy for engaging

Customer lifecycle management helps you guide people from discovering your brand to buying again and recommending you. A five-stage model covers awareness, acquisition, purchase, retention, and advocacy. For ecommerce teams, the job is to connect customer data, relevant messages, and support at each stage. What is customer lifecycle management? Customer lifecycle management (CLM) is the

GetResponse, Klaviyo, Omnisend, TxtCart, and Brevo are five SMS marketing apps for Shopify worth comparing. Choose GetResponse for lifecycle campaigns, Klaviyo for AI, Omnisend for email-and-SMS flows, TxtCart for conversational SMS, and Brevo for multichannel campaigns. Shopify merchants should compare total costs, automation, and consent tools. App Best for Starting price and SMS costs Free

Using AI for email marketing just got easier for GetResponse users who work in Claude or ChatGPT. You can ask your assistant to use a previous newsletter as a reference for a new draft, without pasting the content into the chat. Or ask it to analyze newsletter performance, without taking dashboard screenshots or exporting data

74% of consumers want to receive brand messages, offers, and product updates via email. 42% say they prefer to see those communications via text messages.  The same Epsilon report explains that while 66% of consumers receive at least one relevant email from a brand daily, only 19% find the text or SMS messages they receive