Black Friday is coming. So is Cyber Monday. And every other ecommerce brand’s “biggest sale of the year.” In just a few weeks, your customers’ Gmail Promotions tabs will transform into a battlefield of competing offers. Hundreds of emails. Similar subject lines. Everyone shouting about their discounts.  But what if you had a way to

There’s been a major shake-up in the email world for 2025. Yahoo’s latest algorithm update has hit inboxes hard—so much so that some are calling it the email apocalypse. With Yahoo making up 20–30% of most B2C lists, the ripple effect has been impossible to ignore. For many senders, it’s been frustrating, confusing, and downright

Tell me if you’ve ever noticed any of the following while shopping online. Have you seen online stores ask you to join their newsletter in exchange for a coupon code or discount? Something similar to this.  Have you encountered a brand that said you and your friend could get 10% off or $20 off your

A post-purchase email is an email campaign sent to a customer after they buy something from your business. Post-purchase email campaigns are critical if you want to build trust and encourage repeat purchases from your customers.  Remember, the first few interactions after a customer buys something from your store can determine how they perceive your

Cold outreach emails suck. There, I said it. Unfortunately, cold emails are also ubiquitous. Since I started working at a marketing agency five years ago, I’ve endured a daily onslaught of unasked-for emails—offers for leads, new software demos, and website backlinks. Normally, I immediately delete these emails or mark them as spam. They clutter my