69% of brands report splitting their budgets evenly between customer acquisition and customer retention. But what’s ironic is that 67.3% of customers feel that most brands value new customers more than existing ones.  That gap creates a real problem. Your brand may focus on customer retention as much as customer acquisition, but do your customers

Customer acquisition costs have increased tremendously in the last decade. Recent reports show that brands lose $34.80 for every new customer they acquire. Up from $29 in 2022 and $9 in 2013.  In essence, brands can only turn a meaningful profit if customers keep on coming back. This has placed unprecedented pressure on customer retention.

B2C marketing automation software is a platform that allows businesses to automate marketing activities, including lead generation, nurturing, and customer retention campaigns.  The best B2C marketing automation tools support automation across websites, SMS, social media, and email. What most businesses get wrong is jumping straight to picking an automation tool before defining the customer journey

Most SaaS marketing automation campaigns fail because they are static. Marketers automate predetermined campaigns without considering how dynamic the user journey is.  That’s how you end up with isolated welcome, onboarding, and lead nurturing sequences. Customers receive your campaigns, but they just don’t resonate. So they don’t generate any revenue. That’s because you’ve automated time-based

The best B2B marketing automation software does not automatically fix a broken marketing system or flood your pipeline with high-quality leads.  Automation is a multiplier of whatever exists. If your team already struggles with dirty, siloed data, automation will only amplify that problem.  This article covers the two critical things you must do to prepare